My passion and fascination with entrepreneurship began at thirteen when, all by myself, I started a seasonal yard and garden service. My ability to make and maintain relationships came in handy as I had the same clients during high school when I started more sophisticated businesses such as moving, painting, window washing and car detailing. My take away: relationships are key!

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While studying at McGill University I fell in love with fitness and wellness and upon graduation, I founded a
mobile personal training company. The painstaking but fascinating process of developing the brand and scale as the company grew, expanded my knowledge and expertise for business development.

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It was during this process that I soon realized that social media marketing was the future and its effectiveness was powerful. I quickly learned, as I built my company, that its social marketing presence and activity can be the heartbeat of a business.