The Difference between Marketing and Hustling

Marketing is an important part of business – it’s how you can get your name out to the masses and curate a following of invested consumers. However, it’s not the only thing that gets your company noticed. It’s important to also focus on your hustle.

At Schmooz, our specialty is creating marketing content that is effective for your business. Part of the Schmooz offering is sitting down with our clients and discussing their goals and how we can achieve them through social media marketing and excellent communications. We create a well-rounded plan that incorporates content, strategy and branding to help build your social media presence. We help find opportunities where your marketing can contribute to growth and provide you with strategy that will help find success for your business. But it doesn’t end with us. It may seem obvious, but it’s the collaboration between marketing agency and business owner that can lead to the most meaningful results. You play a huge part in making your business come to life and succeed. Your drive and “hustle” partnered with our support is when magic happens!

Not all small business owners are marketing nuts like we are, so we take the guess work out and leave you to do what you do best – run your business. This is where your hustle comes in, because it isn’t just enough to provide a service or product; you also have to find people that need what you provide.

Entrepreneurs are very familiar with the hustle mentality – we have to be to get our small businesses or startups going. It isn’t just marketing and luck that get your business noticed; it’s the effort and work that you put into it.

So What Can You Do To Hustle?

While it’s important to build up a presence in social media, it’s just as important (or even more important) to build a presence in your community. Attend community events on behalf of your business; get involved with charities and partner with other local businesses to grow your reach. We often say that you can make your marketing money work harder by saying something simple to people at parties, like: “You can follow my business on Facebook. I’d love to see you there!”

Networking and talking to your customers or potential customers is important, because it can create opportunities for your business. A good social media marketing plan can help bring those opportunities to your front door, but it’s important that you follow up and continue to pursue those relationships. Once the door is opened, it’s time for you to invite them in.

When it comes to marketing, we can show you where to start, but it’s up to you to move forward from where your marketing strategy takes you. As your business grows, be prepared to adapt and make changes that best fit your needs. We can help get you there, but the hustle is what makes any entrepreneur succeed.

At Schmooz Media, we understand that customers are your best brand ambassadors. That’s why we’re excited to create custom social media marketing strategies for small businesses, and take advantage of what their customers are already saying on social media. Schmooz Media is a Full Service Social Media Marketing Business, helping small-mid size businesses get the most social ROI possible. We’re passionate about giving your business actionable, measurable and meaningful results. Learn more about what Schmooz can do for you, or contact us with your inquiries today.