Taking Your Social Media Post to the Next Level

There’s a lot more to sharing content on social media than clicking “Post”.

If you’ve read some of our previous blogs, you likely already know what effective social media marketing looks like. It’s more than just following your content calendar and using #allthehashtags - here are other ways you can get more eyes on your posts:

1. Do your research: Check out trending topics and use the results when setting up your post. Each social media platform shows its own list of high profile topics, so take a gander and try to incorporate the appropriate hashtags or phrasing in your content.
   
   
2. Call to action: Followers often need a bit of reminder to help you out. Make sure to tag an actionable request at the end of each post to encourage your audience to engage. It can a simple request to like or follow, or ask an open ended question that will prompt them to leave a comment.
   
   
3. Respond to comments: Even when your post is live, your work isn’t over yet. Take the time to respond to each comment, whether it’s to answer a question or thank your follower for commenting. Your followers will appreciate the consideration, and it could lead to more views on their page, which broadens your audience!
   
   
4. Develop a sharing schedule: Shared posts tend to get more engagement than posts you create yourself - and you can use this to your advantage. T need to create a whole new calendar, simple incorporate shared posts into your current social media content calendar.

Social media is an effective marketing tool, and there are so many ways to customize how you use it for your business. What tricks do you use to get the most out of your social media shares? Let us know in the comments!

Amanda is a freelance copywriter and blogger with a background in marketing strategy. She is a Charleston, SC native who enjoys spending time at the beach and exploring new cities with her husband and four incredibly spoiled rescue pets.

Schmooz Media is a Full Service Social Media Marketing Business, helping small-mid size businesses get the most social ROI possible. We’re passionate about giving your business actionable, measurable and meaningful results. Learn more about what Schmooz can do for you, or contact us with your inquiries today.

Photo by William Iven on Unsplash