Iconosquare: Making Your #Hashtags Count

Like. Tag. Follow. Comment. Regram.

Instagram is easily one of the most quick and engaging forms of social media (and it’s one of that we’ve written about before!). However, as millions of photos get uploaded daily, it’s just as easy for content to slip under the radar. Iconosquare, formerly Statigram, is a France-based company that gives clients access to the analytics that will help users maximize the potential of their Instagram accounts. National Geographic, NASA, and H&M are a few of its clientele, and the list continues.

The desktop app has multiple features that track of your accumulated likes throughout different time periods. The app monitors which pictures have been the most successful with online traffic, so you can gauge attention from the general audience. As a user, you have access to hashtag data, which hashtags are trending, as well as their periods of growth throughout the week.

Another one of its features show you all of your new followers, and alternatively, which ones have recently unfollowed you. Iconosquare provides a list of your most influential followers, with the number of their own followers and the percentage of engagement they receive, to give you an idea of which accounts to keep your eye on. The app also makes Instagram exchanges a pleasantry with the comment tracker, where it puts all of your comments from different photos in one place, and minimizes your chances of forgetting to respond.

Although the app is tracking multiple things at a time, its interface is clean and simple. All of the information is displayed in form of charts and graphs, keeping it visually straight-forward. You can request the data in reports from different increments of time; whether daily, weekly, or annually.

Tools like Iconosquare give us an overall presentation of our digital impact, and help us make sure that the content we create go to a wider, and more specific audience. While this tool is helpful for Instagram’s traditional features, it hasn’t yet caught up with the recent update on the photo-sharing platform. The Snapchat-like features of Instagram Stories have been hugely successful, but data analytics tools are now racing to catch up. For now, you see who viewed your story (which, similar to Snapchat, expires after 24 hours) from within the platform itself. But judging by the positive reaction to this new development, measurement tools will be quick to follow!

What are your go-to hashtags? #photography? #business? Share with us in the comments below!


Just as Iconosquare aims to maximize your business’ potential with Instagram, you can rely on Schmooz to do the same across all social platforms! At Schmooz Media, we understand that customers are your best brand ambassadors. That’s why we’re excited to create custom social media marketing strategies for small businesses, and take advantage of what their customers are already saying on social media. Schmooz Media is a Full Service Social Media Marketing Business, helping small-mid size businesses get the most social ROI possible. We’re passionate about giving your business actionable, measurable and meaningful results. Learn more about what Schmooz can do for you, or contact us with your inquiries today.