Case Study: Furniture Designer Gets the Right Consultation to Build Her Online Presence and Start Her Business

THE BUSINESS

Sarah is a furniture designer starting her own design firm and consultancy business. With years of experience behind her designing for a range of clients, Sarah was excited to set out on her own. Her portfolio showcased a diverse range of work, including media coverage and a feature guest spot on a home renovation television show. Sarah’s work spoke for itself and she was excited to become her own boss!

THE ROAD BUMP

As excited as Sarah was to venture into this new business, she was concerned about her online presence and brand awareness. Sarah’s design work had helped her earn clients through word-of-mouth in the past, but now she was eager to share her work with a wider audience online. This meant putting her portfolio online and improve brand awareness with a fresh new logo and website. Her expertise was in furniture design, not social media design and marketing. So Sarah called Schmooz to consult on her website design and online presence.

THE SOLUTION

Schmooz Media met with Sarah to discuss her business and marketing goals. Sarah wasn’t sure where to start, but Schmooz put together a detailed analysis of her online presence and those of similar furniture design companies. Based on the findings, it was clear that redesigning Sarah’s website and logo were the top priorities.

The Schmoozers worked with Sarah to meet her marketing needs based on her goals and budget and came up with a list of suggestions for her to talk to a website designer on ways to optimize her website. Sarah loved Schmooz’s suggestions and collaborated on a mock-up website design for her to bring to a website designer.

Schmooz successfully improved Sarah’s online materials, and consulted with her every step of the way to make sure she was completely satisfied with the result. Sarah’s website is up and running, and she’s thrilled to start her small business off on the right foot-- with a smart and eye-catching online presence!



As a small business, Schmooz understands the needs of other entrepreneurs. Your priority is growing your business, not online marketing. That’s where we come in! We’re there to guide you through a variety of social media marketing services, consult on your best options and come up with a flexible and affordable solution.

Call us today, and let’s get Schmoozing! Email us at info@schmooz.ca or give us a call at (416)-887-2772.